Saturday, July 13, 2013

How Should Hedge Funds Advertise? Twitter Has The Answer

Who needs the men in the gray-flannel suits when there?s Twitter?

After the SEC lifted a decades-long ban on hedge fund advertising, scores of amateur copywriters took the opportunity to suggest a tagline or two to the Greenwich elite. Often with little more than a smirk. Can?t blame them for taking a moment to poke fun at an asset class as synonymous with high fees as powerful returns.

A few favorites:

1.

?

2.

And after looking at the quarterly letter to shareholders, side effects will include upset stomach, indigestion, cramping, headaches?

3.

Barry Ritholtz, Fusion IQ CEO, had several goods ones. Here?s another:

4.

A personal favorite: not incidentally, it refers to a pitch in the Mad Men series pilot?a pitch as ridiculous as the fact that in age of index funds, hedgies control more than $2 trillion in assets. Up to you to decide what?s more hazardous to your health: smoking Lucky Strikes or investing with a hedge fund?

My suggestion: ?Happiness is the smell of a new car. It?s freedom from fear. It?s the alpha and the omega.?

Reach Abram Brown at abrown@forbes.com.

Source: http://www.forbes.com/sites/abrambrown/2013/07/11/how-should-hedge-funds-advertise-twitter-has-the-answer/

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