Who needs the men in the gray-flannel suits when there?s Twitter?
After the SEC lifted a decades-long ban on hedge fund advertising, scores of amateur copywriters took the opportunity to suggest a tagline or two to the Greenwich elite. Often with little more than a smirk. Can?t blame them for taking a moment to poke fun at an asset class as synonymous with high fees as powerful returns.
A few favorites:
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And after looking at the quarterly letter to shareholders, side effects will include upset stomach, indigestion, cramping, headaches?
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Barry Ritholtz, Fusion IQ CEO, had several goods ones. Here?s another:
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A personal favorite: not incidentally, it refers to a pitch in the Mad Men series pilot?a pitch as ridiculous as the fact that in age of index funds, hedgies control more than $2 trillion in assets. Up to you to decide what?s more hazardous to your health: smoking Lucky Strikes or investing with a hedge fund?
My suggestion: ?Happiness is the smell of a new car. It?s freedom from fear. It?s the alpha and the omega.?
Reach Abram Brown at abrown@forbes.com.
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