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What Is a ?Social Graph??
? The social graph in terms of the Internet has been referred to as ?global mapping of everybody and how they are related.? Better yet it?s a giant graph meant to
demonstrate the personal relationships of Internet users ? and Facebook wants to exploit it.
What Is ?Social Graph Search??
? You thought you were just sharing a few laughs with friends??Social graph search is search & search results based upon what your friends like or do. Facebook wants to expose all the personal information it has, currently the largest social database in the world, for their new pillar application ?Social Graph Search?.
How Will It Be Used?
? It?s going to be search, but the results will be related to friend activity. Don?t get too excited yet, Social Graph Search is in beta testing and only available to a select few Facebookers? right now. They say they have a long way to go with it, but as it?s rolled out early focus will be on people, photos, places and business pages. For individuals it might mean being able to search ?what friends like to snowboard??maybe to find a travel mate for that vacation time coming due.?For a business, say a Ski Resort, it might mean coming up in the results when individuals search and their friends have liked it. For instance, maybe ?what resorts do friends like to snowboard?.?
Is It Important To Business?
? All marketers are going to want to be visible in an environment where lots people search, especially if we can be on the positive end of people?s thoughts and activity. So while not a huge thing so far and certainly not a part of Facebook?s standard search yet, it?s likely to going to be very important. Maybe one day as important as the the consumer visibility we all seek in Google now.
What Should Business People Do?
?With Facebook Business pages, we want to keep gathering those likes. We want to be active posting specials, new products, blog posts and valuable comments by engagement and the number of fans is likely going to matter. You want to be sure you?ve been thorough in detailing your profile including addresses for local businesses, so go back in to the About page and check your detail. For the local business Facebook?s Social Graph Search may even become more relevant than some of the big review directory sites, so be sure to jump in? and we?ll keep you informed as this evolves.
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Written by Chris Frerecks chris@kineticknowledge.com
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Source: http://kineticknowledge.com/blog/social-media/facebook-social-graph-search/
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